Our strategy is built on our vision to help and inspire our customers with their life on the move.

Halfords differentiates itself by offering unique in-store services, a compelling product range and expert service.

Our objective is to maximise value for our shareholders. To this end our Retail and Autocentres divisions focus activities around our mission to help and inspire our customers with their life on the move.

We do this by focusing on significantly enhancing the customer experience at our stores and centres while operating our business as a good corporate citizen.

Operating in fragmented markets, our core activities of retailing and car repair services leverage the Halfords brand to consolidate a range of products and services for motorists, cyclists and family leisure time. In Retail this means promoting our 465 stores, halfords.com and product categories in which we hold leading market positions and in our Autocentre business through our 303 Autocentres and halfordsautocentres.com.

With a focus on organic growth in retail we continue to position ourselves as the destination for products and services that enhance our customers' use of their car, their bikes and their touring activities. We support drivers of every car by providing the products, services and expertise required to take the hassle out of motoring and making driving more enjoyable. We are able to both encourage our customers to do it for themselves as well as provide a fast cost effective way for us to do it for them in-store. We are dedicated to providing the right level of service to our customers, from stocking in-store and online a comprehensive assortment of car parts, through a price competitive, 7 days a week on-demand fitting service, to a full service and repair offer through the national coverage afforded by our Autocentres.

With over 100 years' heritage in cycling, our service, expertise, brands and product range are unsurpassed and we will continue to offer these products and services whether it be to customers who are purchasing their first bike or a top-of-the-range Boardman road bike. We aim to inspire cyclists of every age and to build on our service and brand credentials as well as providing a leading national range of parts, accessories and clothing, contributing to the growing popularity of cycling as a healthy and environmentally friendly form of transport.

Supported by the development of our own range of camping equipment and roof boxes, we equip families for their leisure time, making the most of their journeys and their time outdoors. With the demand for a more active lifestyle and the desire for the enjoyment of simple family pleasures, such as camping, Halfords offers a range of great range of leisure products from travel accessories, travel equipment and camping solutions.

In order to deliver our promise of supporting drivers of every car, inspiring cyclists of every age and equipping families for their leisure time, we will continue to offer a unique range of products, which are constantly innovated and extended. They are matched by an honest and trustworthy service delivered by our trained, enthusiastic and knowledgeable colleagues in-store, at the autocentres and online thereby helping our customers, from novices to enthusiasts, to work out exactly what they need.

Our unique store fitting service and competitive autocentre repair service gives customers the choice of having us do it for them or doing it themselves. We deliver convenient and value solutions to our customers, where they can get what they need when they need it, through our extensive store network with market-leading coverage, open 7 days a week, and 24/7 online, with a market leading omnichannel offer available to order or reserve. Our autocentre network can deal with planned and emergency work alike.

We provide our customers with solutions that offer real value by balancing convenience, range and service.