Halfords' vision is to Help and Inspire our Customers with their Life on the Move by offering unique in-store services and a compelling product range with expert services. The table below identifies the key stakeholders with whom we interact to achieve this vision and outlines how and why we engage with them.

	Why we engage		Material Issues		What are we doing
Customers	Customers want value, personalisation and to trust the advice and service they receive. We want to know how we are performing so we can deliver unparalleled honest and trustworthy products and services.		Value for money Customer service Convenience Range		Service Revolution The 'H' Factor Stores Fit to Shop 21st Century Infrastructure Click with the Digital Future
Colleagues	Our colleagues are fundamental to the achievement of our customer experience ambitions.		Career opportunities Pay and conditions Training and development Innovation Colleague engagement		3-Gears Training programme Listening : surveys and colleague groups 'Accelerate' management development courses Recognition and reward Annual colleague engagement survey
Investors	As a publicly listed company we need to provide fair, balanced and understandable information to instil trust and confidence and allow informed investment decisions to be made.		Future-orientated information Risk information Operating and financial performance Dividend Access to management		Integrated reporting Consistent KPIs provided through clear and regular updates Responding to investor queries and meeting requests Recognition in Social Responsibility investor indices e.g. FTSE4Good
Communities	We aim to contribute positively to the communities and environment in which we operate.		Impact of Group activities on the wider community Developing future customers		Re~Cycle Partnership Onley Prison Workshops giving training and employment opportunities for ex-offenders Free Kids' Holiday Bike clubs Cub Scouts Cyclist Activity badge workshops Stores will donate payroll hours to engage with local charities
Suppliers	The strength of our brand relies heavily on the high standards of our carefully selected suppliers in order for us to deliver market leading products and services.		Quality management Cost efficiency Ethical Trading policy Speed to market Security of supply		Far East trading office developing mutually beneficial relationships Logistics efficiencies and environmental management Supplier conferences
Media	As a business to consumer company we need strong omnichannnel exposure in order to connect with customers and our wider stakeholder audience.		Reliable range, product and pricing information Transparency of reliable and timely Group information		Product videos and peer reviews TV & Radio advertising campaigns E-mail and PR customer engagement Improving Twitter, Facebook and You Tube content Monitoring and responding to comments and concerns on social channels
Government	Policies and regulatory changes may provide both opportunities and risk to our operations. Working closely with the Government allows us to ensure that our products and services evolve to any changing market conditions.		Transport policies and schemes CO2 reduction strategies		Cycle to work policy campaigning DAB Radio working groups Driver training and vehicle safety enhancements Engaging with VOSA, DVLA, TSI, ASA and HSE